Always a Wasp

Author Topic: Exeter to ditch Branding  (Read 714 times)

Neils

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Vespula Vulgaris

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Re: Exeter to ditch Branding
« Reply #1 on: November 26, 2021, 07:36:50 AM »
About time too!
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Neils

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Re: Exeter to ditch Branding
« Reply #2 on: November 26, 2021, 07:54:10 AM »
Here too -
Exeter Chiefs set to drop their Native American-style logo https://mol.im/a/10244113 via http://dailym.ai/android

mike909

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Re: Exeter to ditch Branding
« Reply #3 on: November 26, 2021, 08:10:45 AM »
Good. I did speak to my cousin who lives on the Canada/US border and asked about how this might have been perceived by native Americans. She's a doctor that has patients in the native community.  She suggested that people there weren't "terribly impressed....."

Good for Exeter - still a good club and one that I hope will move on from this now and concentrate on the rugby.

WonkyWasp

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Re: Exeter to ditch Branding
« Reply #4 on: November 26, 2021, 08:36:09 AM »
I hope this will happen Until such time I'll just wait  .............................

Neils

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Re: Exeter to ditch Branding
« Reply #5 on: November 26, 2021, 09:20:02 AM »
Quite surprised by the lowness of their 700 membership figure.

Neils

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Re: Exeter to ditch Branding
« Reply #6 on: November 26, 2021, 09:40:49 AM »
Whereas the Beeb say to discuss -

Exeter Chiefs: Premiership club to have further talks over Native American branding - https://www.bbc.co.uk/sport/rugby-union/59416532

Rossm

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Re: Exeter to ditch Branding
« Reply #7 on: November 26, 2021, 09:47:11 AM »
Telegraph not so sure.

Exeter Chiefs' native American branding hangs in the balance as club delays final decision

Exeter’s board of directors will now consult with official partners and independent advisors before taking its next steps


The future of Exeter Chiefs’ native American branding hangs in the balance, with the club set to decide over the coming weeks whether or not to scrap its controversial imagery.

After an annual general meeting of members, Exeter’s board of directors will now consult with official partners and independent advisors before taking its next steps.

Telegraph Sport understands that heartfelt speeches were made at the AGM on Wednesday evening. The plan had been for the board of directors to discuss members’ views and come to a decision but, some 24 hours later, the club released a statement suggesting that a consensus had not yet been reached.

It has been reported that as much as 70 per cent of the feedback from members was in favour of a rebrand and that the board of directors are keen to assess the costs involved in doing so.

“After consulting and listening in depth to the membership of Exeter Rugby Club at Wednesday’s annual general meeting, the board of directors will now go away and further consult with its stakeholders, partners and professional advisors to decide what the club will do next in terms of the club’s branding,” it read.

“The board will be meeting within the next few weeks to come to a decision. At this time, the club will be making no further comment.”

Exeter Chiefs for Change, an organisation of Exeter supporters that has fronted a campaign to abandon the imagery, cited the intervention of the National Congress of American Indians (NCAI) earlier this month as it reacted with its own statement.

“The news that the Exeter Chiefs board will make a decision on the future of the club’s racially-inappropriate branding in the next few weeks is not so much a step forward as a tip-toe, but it is nevertheless a move in the right direction,” it read.

“However, this issue has dragged on for long enough: we know fans are fed up with hearing about it and the club must be fed up with being asked about it, but neither will be as fed up as Indigenous peoples are, having to continue tirelessly campaigning for the simple right to not have their culture caricatured and misrepresented. 

“Exeter Chiefs is so much more than a logo: there was a long history before it and there will be a long future after it. There’s so much to be proud of with this club and we know no one wants it or rugby to go on being tarnished with this controversy, particularly when we know what devastating effects failing to deal with racial equality issues properly can have on an organisation.”

Exeter adopted native American imagery in 1999, but have faced increasingly loud criticism and calls to abandon it over recent seasons. In July 2020, the ‘Big Chief’ mascot was retired and, last month, Wasps became the first Premiership rival to accuse Exeter of cultural appropriation and urged the Rugby Football Union to consider a ban on faux headdresses that have been worn by supporters. 

Speaking to Telegraph Sport on Tuesday, Chris Bentley, who represented Exeter as a player between 20004 and 2012 before taking up a job in their commercial department until 2018, urged the club to consider “global sensitivities” and drop the controversial branding.

“It’s not a hill worth dying on,” he added. “After almost 25 years of that brand, we can say ‘right, now it’s time for a re-brand’ as opposed to seeing this a really difficult thing.”

“The opinions of people from Devon don’t really count in this debate,” he adds. “If the people who we’re making effigies of are saying they’re not happy with those effigies, we should take that into account. In a global marketplace, you have to consider global sensitivities.”
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Wombles

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Re: Exeter to ditch Branding
« Reply #8 on: November 26, 2021, 09:49:26 AM »
When you look at the weight of evidence that we now know about this type of branding and stereotyping of certain peoples there is no argument that Exeter can present to defend keeping their current branding.

I certainly believe there was no intent to cause harm or upset when they used it in 1999, however throughout this process the lack of understanding from Rowe (We are honoring them) and the whataboutism from Baxter (Other/bigger things to worry about) revealed a lack of knowledge and understanding from them both.

There is no issues with the "Chiefs" title, it is rooted in the west country and has relevance. But cultural misappropriation -and do not let the detractors convince you that it is not, this very much is- is no longer appropriate.   If Exeter do a flimsy attempt to remove only parts of it, rather than making a clean break it will have wider and damaging impacts, and to be fair their response to date has been unnecessarily slow already.

baldpaul101

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Re: Exeter to ditch Branding
« Reply #9 on: November 26, 2021, 09:59:39 AM »
I cannot get my head around why they haven't just done it? It was always a bit naff but now its almost universally realised to be inappropriate, their dragging their heels over it just makes them look even worse.

Mellie

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Re: Exeter to ditch Branding
« Reply #10 on: November 26, 2021, 10:14:43 AM »
It's about money. There will be a hefty cost associated with a re-brand. There's also a potential cost if sponsors desert them. They'll probably be doing the maths to see if it's worth it. I doubt that they are that moved by the moral argument or they'd have already made a decision.

NellyWellyWaspy

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Re: Exeter to ditch Branding
« Reply #11 on: November 26, 2021, 10:28:24 AM »
All their merchandising, shirts etc, it will cost a fortune to junk that. I wonder how slow their 2021 merchandise sales have been, if fans think the brand image will change? Money talks. They might, sensibly, take the decision to do this next season. Can't see it happening before then.

Raggs

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Re: Exeter to ditch Branding
« Reply #12 on: November 26, 2021, 10:30:53 AM »
I;d definitely imagine it'll be delayed until the new season, just makes financial sense. And I don't think people will be unreasonably upset with that.

hookender

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Re: Exeter to ditch Branding
« Reply #13 on: November 26, 2021, 11:25:21 AM »
Can’t cost that much to change branding logos in the normal scheme of things can it? After all Wasps have  just done it . Merchandise gets changed each season , retailers factor in unsold items all the time- we have given all old stock clothing to refugees recently.

 Exeter should really look at this as a great marketing opportunity to sell a whole raft of new items. And if old fans want to keep their headdresses and shirts in a shrine so be it, probably will be antiques/ curiosities of the future. I think old robinsons golliwog figures fetch a decent price.

Marlow Nick

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Re: Exeter to ditch Branding
« Reply #14 on: November 26, 2021, 11:28:16 AM »
It'll be interesting to see if they decide to change the name or just the image. For example they could stick with chiefs but change the image to be a celtic chief or a chief petty officer etc. Alternatively do you go the whole hogg (pardon the pun) and rename as well - perhaps the exeter otters, or the Exeter hounds?