Secondly I have been trying to persuade them to embrace the newer forms of social media and deliberately target younger audiences for long before Covid with little in the way of response. There is only so much that can be done with an organisation that doesn't see the power of "fast and dirty" video for social media in terms of attracting young people.
The problem with the Internet is that the way young people use it is changing faster than anyone older than, say, 25 (or even 20) can imagine. They've been off Twitter and Facebook for years but some companies still bang on about using them. Its tough for established business to appreciate the speed of change and react, that why that sort of thing is best given to an agency, but that costs big.
I also think that cries for more BBC coverage to get the young interested are also missing a point as well. Again young people don't use it like us oldies (well I don't watch either but that's a different point). The number of under 30s that don't a TV licence is staggering. I haven't got the UK figures to hand but in Ireland its approaching 50%. Its only going to get worse with each successive generation.
Marketing to and engaging young people is a fairly old problem. I've dealt with it at cricket and golf clubs and its really tough. When I was at Harleyford Golf Club in Marlow it was only £90 per year for young people and they could play as much golf as they liked* and it was effectively a free baby sitting service in the summer holidays and we still struggled to get a keep youngsters**.
How many free tickets did Wasps give to schools and the like when they moved to Coventry and how many maintained an interest?
This isn't to criticise anyone, its a really easy problem to state but a really tough one to solve, there's certainly no magic bullet.
*Except Sat & Sun morning from dawn to 10am when there wasn't a competition.
** For golfers that was when Tyrell Hatten was a junior and boy was he mister angry, I was on the committee and fought like made to stop him getting thrown out as he was a big attraction for youngsters because he was so good.