As a resident of Solihull, the next generation Wasps fans will almost certainly be West Midlands/Warwickshire based but the club has to focus on attracting support from traditional rugby heartlands, Solihull and surrounding areas into South and North Warwickshire and of course Coventry and it's broad conurbation, e.g. the town of Rugby etc.. The Greater Birmingham area is not traditionally a rugby heartland, notwithstanding Solihull or parts of the borders with Warwickshire and Worcestershire, football reigns supreme even it has fallen on hard times. The appeal of the 'package' is what will get casual supporters becoming regular/frequent supporters, the kids I coach all support Wasps, apart from the odd 'Warrior' or 'Tiger'. Most of them go to The Ricoh with their families now, I think part of the attraction is the 'package', Under 10s free, the Fanzone and The Ricoh etc., to youngsters Wasps are 'cool', adding star names strengthens the appeal. Whether we agree with southern hemisphere imports or not, the club is a business and the outcome for the business is dictated by results, and therefore needs to look at all options to grow the club but focus on the results, after all that is what makes us smile or not. Results are part of the package. The Greater Birmingham / West Midlands area offers a great opportunity, Wasps are doing the right things, e.g. partnering with JLR and other local employers such as Lear, DS Smith and Purity. The more profile the club gets, the likelihood of casuals becoming supporters increases.