I can almost imagine some accountants have been crunching numbers over the last few days
"Nope.. its going to cost us too much money"
Not sure that would be the case.
lets say they change their name, so ALL merchandise will need to be updated, they would be having new shirts for the next season probably anyway, so a lot of people would want to buy the new shirt.
Conversely those who don't want it to change would be buying up unsold stock of the old ones.
win - win, I would have thought?