Some chat about this on Eggchasers this week as the Top14 has just closed it's biggest TV Rights deal ever, in a Global Pandemic and an economic downturn.
Some debate over whether it's because it's a better product, or because there were multiple bidders or they're appealing to newer markets.
One tidbit that came out of the discussions re: Sky is that Sky's strategy is, apparently, to continue moving away from Sports coverage and instead focus on creating it's own Entertainment Content.
Another interesting point was that rather than trying to appeal to fans of, say, Football or trying to appeal to Women, perhaps PRL should work on trying to appeal to the casual fan who will watch an International game, but not a Club game.
Which makes sense. So if CVC are hoping to grow revenues by putting the 6N to Sky, it will likely restrict growth of existing PRL viewers/BT Sport subscribers.
I really liked the Amazon coverage and really like the BT Sport coverage so would be happy with either. From a tech perspective, give me Amazon and the ability to go in and restart coverage from the beginning at my leisure.