In Western cultures, advertisers & logo designers regard characters facing to the left as giving the impression of going backwards and the “past”. Those facing right are seen to be going forward and more positive. Most logos face the right for this reason.
Might be because of how we read & write or the predominance of right handedness, or I might be talking rubbish. However I’m with DGP Wasp, the Wasp logo needs to be turned round to be right-facing!