A game of rugby should feel like a day out, that starts with the excitement of the morning, getting to the area around the ground or in the city, where fans are in coffee shops, pubs, or families are eating meals, kids playing throwing rugby balls around etc. A stadium should have concessions offering food, drinks and entertainment, a club shop to visit and spend your hard earned, history of the club should be everywhere, having large TVs showing live Q and A’s, highlights of past games not only that season but from decades before. The stadium itself should be bedecked in the clubs colours and history. To visiting fans it should be obvious that this place is Wasps. We have said about seat colours before (and this is one example of many) but it is things like this that make it home. It should feel like a place you want to go and spend time before and after a game. It should feel like an event every time. It should feel like home where we want to go and spend time with others every game, and fans feel that we are throwing open the doors to them to join us and celebrate our sport whilst they support their team. Our stadium feels more like roll up, watch the boys, head home. That is not good at all, it does not engage the fans. You have to feel the club in your heart, develop that emotional connection where the club becomes not only important to you, but part of your identity. We will not encourage paying support or indeed new support if you cannot do that.
Yes the pandemic has had an impact, but until our club get the above sorted we are in trouble. Our club is engaging well in local clubs and schools at grass roots. But we now need to engage the city and surrounding areas on a commercial level (pubs, restaurants etc). HQ has the patch, and a plethora of pubs, restaurants and clubs we all frequent on match days, we need to start this in Coventry. Yes it will involve financial investment, huge amounts of commitment and time, but if you do not have a club that people will take to their hearts then that is the death knell to any club in any sport. Our attendances are a warning sign we cannot ignore.