The thing is, the club finances are very simple.
Incoming and outgoing.
It's the major items you focus on.
In
TV money, likely to fall
Sponsorship, likely to fall
Ticket Sales who knows? Put prices up, will gate numbers fall?
Merchandising. Cost of living crisis will hit these.
If I were a club, I would be expecting revenue to fall.
Out
Player wages. Based on number of players and contracts. Difficult to turn around in a year, but likely lower offers are being made, reductions in squads
Other staff. A lot are on minimum wage, and that is going up.
Power. Gone up hugely.
Entertainment (food and drink). Margins will have been squeezed to the bone.
All other costs (maintenance, travel, equipment) will all have gone up.
It is going to be very hard to increase profitability.
Not just Saints, but any club.