I fear the sport is in for a ride awakening in the next few years as TV viewing figures suggest that the sport isn't as popular at club level as it likes to think it is. Viewing figures for the Premiership are often around the 100k mark, but some Pro14 games are as low as 5k. Sky offered to show Top14 games when their deal ran out in 2019, but only if they didn't have to pay for the rights.
I don't think the range of subscriptions needed to watch every league helps.
I don't know about the numbers, but I agree with the general point.
Lots of my friends are general sports fans, most will watch England or lions games, but none watch club rugby.
In a normal year, there's 6 premiership games a week, probably with an average attendance of about 10k.
So that's 60,000 people who will likely be watching club rugby on TV this year who wouldn't normally.
If viewing figures for the premiership are around 100,000 then there's a massive effect on TV figures when the grounds are open again.
It also highlights why sky probably aren't too bothered about shaking up their commentary team too much.
I'm fortunate that my wife loves rugby, football, MMA, darts, Moto GP etc. So I get to watch sport of different forms constantly.
A lot of people I know aren't in the same boat, and their partners (male or female) have no interest in watching sport, so they tend to ration what they watch, which usually results in football getting priority.