Thought the whole Exeter branding issue has potentially thrown up an interesting conundrum which I would say has potentially had a big effect on Exeter’s ability to run as a club.
For many years their title sponsor has been SWComms, a company owned by Tony Rowe. This company was bought by a Brighton based company last year and is now no longer a sponsor of Exeter.
I guess following the lack of a shirt sponsor in the opening game There was a ‘poor us’ press release from Tony Rowe, including how they were proving people wrong and the new title sponsor would be unveiled in the 2nd match, yesterday.
Turns out the all new title sponsor is yet another of Tony Rowe’s companies.
Not sure if it is down to the branding, but for a team at the top of their game, English and European champions the season before, with the story everyone loves to trot out about how they were only in the championship 10 years ago, it does seem strange that they are struggling to get any decent sponsorship.
Especially when you look at some of the main sponsors other premiership teams have attracted there are some huge worldwide brands, Vodafone, DHL, Dyson, (Land Rover still sponsoring) some big UK brands like Travis Perkins, AO, even Topps Tiles.