Good move by the club and we'll be taking advantage of the offer to bring friends and colleagues to each game. Despite them losing on the gate receipts, every person will probably buy something that helps the club, be it a programme, a pint, food or something from the club shop. We also might generate some new regulars.
Most importantly, getting the place as full as possible helps the boys on the pitch. More backing to help them along in what looks likely to be a relegation battle, if the atmosphere is good then it's like starting with points on the board.