Matthew Ord
Senior Digital Staff Writer
BRUCE JACK WINES AGREES SALE SHARKS DEAL
18 Dec 2020 North West Business
Bruce Jack Wines agrees Sale Sharks deal
Bruce Jack Wines has struck a deal to become an official partner of Sale Sharks.
The deal is the club's first South African agreement, with the wine partner joining on an initial 12-month deal for the 2020/21 season.
The pair will host a range of events throughout the season, with plans already in the pipeline to launch a virtual wine tasting spectacle.
The deal is part of a drive by the club to introduce more international partnerships to its commercial roster.
"It's great to be able to announce our first partnership deal with a South African-founded brand that's already so well-loved and established in the UK," said Mark Cueto, commercial director at Sale Sharks.
"We're really proud to have a strong group of South African players in the squad this season, and so to be partnering with a brand founded in their home-country is a real coup for us. It’s also the first partnership we’ve ever agreed outside of Europe."
Bruce Jack added: "As a former rugby union player and referee, I hold the values that underpin rugby very dear. While professional sport is big business, values such as teamwork, self-sacrifice, discipline and respect are as important to the core ethos of modern rugby as is commercial success.
"The energy and team at Sale Sharks have helped make this partnership a natural fit for our business."
Can’t we get an Isle of Islay signing?
Topic: No end in sight to Sales South African signings (Read 1994 times)
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