Many years ago BBC used to show a program called Rugby Club, and it featured Bath a disproportionate number of times, to the extent that even school friends who were not really rugby supporters knew all about Bath players and "supported" them.
It was the program that made me a Rugby supporter, and made me want to go and see a "real" rugby game, which I did when my Dad took me to see Wasps for a tenth birthday treat. I must admit I was a bit disappointed that it was going to be Wasps, as I was hoping to go to Bath, but since that match (64 years ago) I have been a Wasps supporter.
Therefore I absolutely agree that it is the availability of live matches on a FTA channel that will grow the supporter base. There will need to be a mix of subscription and FTA though because the Clubs need the guaranteed income from the subscription channel(s).
There's a very good reason why the Premiership authorities should be desperate to get some live games on TV.
I think I've mentioned this on here but a few months ago I was having lunch with a group of people, all of us in our 60s and the subject of what clubs, hobbies, volunteering everyone had done before Covid and whether they'd go back to it. The consensus was that we'd all be doing things through force of habit and as that habit had been broken we were re-evaluating what we would do again. Most had plenty of things they weren't going back to.
My wife has seen a couple of her art and singing groups fold for that reason.
So, as well as trying to attract new spectators, they need to remind people who got out of the habit of attending what they are missing.
As an aside, I went to my first match for a long time when I stayed with a friend in Worcester and went to the away game. That reminded me how much I missed being at a game and I'm trying to figure out how I can get to matches without having to spend 10 hours driving on my own.
If anyone knows any decent pubs in the wider area that would let me stay overnight in their carpark in my campervan I'd appreciate it. I'd obviously be eating and drinking there as well as being prepared to make a payment.