Wasps are there with Bath and Tigers for recognition. It takes a special kind of moron to willingly avoid the fact that Wasps have that kind of status. Morons from Tigers abound, because they see gate attendance as equal to brand recognition, but that thinking avoids the fact that nobody outside of those with strong local connections supported Tigers. Not true for Bath, who have the advantage of being one of the most visited and adored cities in England, who often garner neutral support.
Here in Wales, they often refer to 'The Wasps'. Normally alongside the word 'giants'. Fallen giants nowadays. Giants is a word not applied to Sarries, but one reserved for Bath and Tigers. It might be 20 years out of date, but that is the way things are seen.